Money Money Money, Shout out to PRODUCTIVITY

15 places to promote your business or your business

It is always hard to know where to begin. Since there are many sites and social media platforms and it can be overwhelming. If you are ready to start creating a community you are going to have to decide how to decide to get the word out. Building a brand isn’t an overnight thigh and sometimes your business requires you to be consistent and patient.

Of course we all know about Facebook, Twitter and Instagram. You can still use them, but you have to find other platforms that fit your blog or your business.


Flipboard: Set up like an online magazine, you can flip through blog posts and news articles and save specific content to you magazines.

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Blogloving: You can set up your blog to where it automatically adds new posts you have published to the blog sites.


Digg: The Site shows the top and trending news and blog posts.


Fancy : Find/ show products for sale


Yummly: For all the food bloggers out there.


Slashdot : News and technology content.


Technovation: Advertising platform


Xing : Professional networking process

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We heart it: Image based sharing platform.

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Word of mouth: Never understand the power of face to face communication.

Newsvine: A collaborative news



Yammer: A social networking site


Pinterest: A marketing powerhouse where you can share images that you can link back to your website.


Cruchbase: This site provides industry info and info on specific businesses.


Reddit: Add direct links or summaries to Reddit. Start discussions and build companies.


Go forth and build your empire girl

Xoxo PRLadyBoss


Facebook: Power PR Communications

Twitter: @PowerPRComm



My 3 hobbies that help me make me money, keep me in shape and make me creative.


I have a couple of hobbies but these 3 hobbies have seized to be hobbies, they are now money making ideas. Though I still need to devise a plan to make money from my hobby that helps me stay in shape.

3 hobbies I love that;

  1. Helps me make money

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I love fashion, if I wasn’t a PR consultant, I would definitely be a designer. I have use this hobby to create a small enterprise of being a personal shopper for my friends. This hobby has made me make a couple of thousand bucks and it has helped me keep track of the latest trends and know body types and what is best for their shape, and how to wear the latest trends.

  1. Keeps me in shape


My sister and I hate jogging, so because we are tech-savvy, we downloaded a fitness app, where we do lumberjacks and squats because we love the skipping rope and the frog childhood game. We also take long walks so that we keep in shape.

  1. One that makes me creative


I am a journalist by profession, but PR brings out my creative side. Working with upcoming artists has enhanced my creative side as I get to come up with creative strategies that help take my clients’ brands to the next level. I really love what I do.

I am a PR Lady Boss





27 Ways to Refocus a Team


An Ethical Island

Last week it happened… I had a team that completely went off the deep end. I tried my normal ways to draw them back in and it didn’t work. They seemed completely dysfunctional, always resorting back to what each team member thought they should be doing. The team was not functioning as a unit. They were not accomplishing their team task. And, I needed to rethink how to pull back in a team that went off the deep end. Here are some of the things I have begun.

refocustheteamHave you ever had this problem? How did you solve it?


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Successful Lady Boss

8 habits of successful lady bosses

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Being successful take lots of hard work, determination, persistence and improving your craft every day. All you have to do is plan, research, implement and evaluate. This has kept me going as an individual all these years.

Every Lady Boss has their own success habits, mine include that;

  1. I make time for myself and I make sure I smile

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Trust me it helps, make time for yourself, it’s not being selfish, it’s called me time and smile, you might make some’s day by just smiling.

  1. I set goals and I devise strategies that will help me keep track of my goals


I am a planner, I plan my day, my life, tasks, it helps me keep track of anything and never be sloppy. Try it, it works for me.

  1. I am financially smart and savvy

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I read lots of financial books and I am a saver than a spender, though I do spoil myself from time to time .I love bags and shoes, so I do splurge from time to time.

  1. I celebrate both small and big wins

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A win is a win, big or small, they all have to be celebrated.

  1. I challenge and I educate myself every day

Reading helps me know what’s trending and I get knowledge on how to improve my craft and my life on a daily basis.

  1. I know that my health is my wealth

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I try and exercise every day because, I know that if I am healthy, I can excel.

  1. I know how to separate my career from my personal life

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I don’t mix business and my personal life. They are two separate files and I treat them as such.

  1. I help others through selfless acts of kindness


I enjoy giving back to my community, my mother is a giver, so I have learnt this trait from her.

Rise and slay ladies




10 tips to help you stay inspired all day


There are days when you wake up feeling uninspired and in some cases you feel that indeed you are not excelling to your full potential. In most cases you usually feel uninspired you don’t even want to get out of bed, you feel tired and you don’t want to do anything and end up thinking that you are a failure because you are stuck in one place.

These 10 tips will help you get back on track and feel inspired once again. These tips are in 4 phases;

Phase 1: Stay healthy

Tip 1: Hydrate


When you wake up in the morning, drink a glass of water to start the day on a fresh note. Drinking water will eliminate headaches and it will enable you to take the day head on. Carry water to work and as drink as much as you can for healthy skin.

Tip 2: Exercise and get enough sleep


Daily exercise is very important this is because exercise boosts your energy level, improves your mood and relieves stress. Make sure that you get enough sleep so that you recharge. If you sleep, you get enough energy to do things that make you happy. (I know you are probably saying that, your grind never sleeps, but your body needs to rest)

Phase 2: Plan, focus and reflect

Tip 3: Have a MUST list

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Every evening compile a MUST do list that only has 3 tasks that you want to accomplish on that day. Whether it’s finishing a client’s project or doing follow ups on clients, GET IT DONE!!!

Tip 4: The 25/ 5 rule

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Work on an important task for 25 minutes and then a 5 minutes break to refocus and perfect our task.

Tip 5: Reflect


Do a self-evaluation everyday so that you know where you are slacking, correct mistakes and aim to do better the next day.

Phase 3: Keep learning

Tip 6: Brainstorm


Brainstorming can be a creative gold mine, it will help you to even dream and think even bigger.

Tip 7: Read

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Reading increases knowledge and it help you stay inspired because, you will strive to be better always. Reading enables you to have a bigger imagination and it will enrich your vocabulary.

Tip 8: Browse


Use the internet to expand your knowledge and not only for entertainment and socialization. Watch tutorials and conduct research and expand your business and to sharpen your craft. This will increase your capabilities.

Phase 4: Focus on what makes you happy

Tip 9: Clean your desk

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Being a neat freak, I know that a tidy desk give me energy and inspiration and I get things done.

Tip 10: Indulge in your favorite things

PINTEREST 2  and polyvore

Indulging in our favourite things will make you feel at ease. Set aside time to relax and enjoy your favourite things. My favourite things include browsing for gorgeous Polyvore outfits on Pinterest, (my secret is out, I am a Polyvore addict) and I love going out with the girls on road trips.

In all this make sure you express gratitude, think of 3 things you are grateful for and 5 people you are grateful for every morning. Gratitude promotes happiness.

Go forth and slay.

The world is your place to exceed. Rise, grind and Sparkle girl






Shout out to PRODUCTIVITY, Uncategorized

7 tips for a productive day for every lady boss

lady boss

I usually dread not having a productive day. I usually feel like I have wasted 24hrs that I can never have again. I vowed to myself that in 2018 I would definitely be productive and not be busy. It is important to plan, because planning will ask as a guideline to help you to fulfill your dreams. Today I will share 7 tips to help you have a productive day

  1. Plan

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If you plan your day, it will help you to then achieve your goals. This will mean that you will r that day. Have the zeal and drive to go forth and achieve each and every goal that you will have set for that day. Also make sure that you plan what you will wear and even eat the next day. This will mean that you will curb the hustle of a busy morning.

  1. Eat the frog first

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We all have tasks that we hate doing and mine is drafting profiles. So if I have to draft a profile, I start with that. Emails tend to distract me because u will want to log in to other social media sites that will waste time. It is crucial to stay on top of your game as this will determine whether you achieve all your goals or not.

  1. Time chunk

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It is crucial to consider this if you want to be productive. Set a timer so that you finish the task on time, most importantly, this will help you to get the task done without procrastinating.

  1. Self-development is key

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You cannot afford to stop growing, read, attend workshops, enrol online and do courses, get coaching and network. This will enable you to be a better version of yourself.

  1. Have balanced meals

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You know what they say, your health is your wealth because if you are health you can do anything that you want to do. A healthy body = healthy mind

  1. Take time out.

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Find what makes you relax and leverage on that, I for one loves Pinterest and reading novels, I find lots of inspiration for all sections of my life on Pinterest. So if I have free time I will log in on to Pinterest and just type in everything I want to see or just let my imagination take center stage as I read a book. This helps me recharge and I can pick up from where I left off

  1. Outsource


As a small business owner, a lot of people will want to partner with you or for some to actually hire them. If you get a big contract that your small business cannot handle, you would rather outsource, it will help you to go from strength to strength.

If you want to be productive, switch off your television and read a book. Reading not helps you improve our vocabulary but it will enable you to think outside the box. Let’s all toast to productive days boss ladies.

Xoxo Imelda the PR Lady Boss

Drivers of growth, SMES

8 drivers of growth for any company


It is always a breeze of fresh air to network and meet up with other entrepreneurs. Recently Power PR Communications was invited to attend the POSB SME Development forum workshop .Though there were a lot of topics that were covered at the work shop, what stood out for me as an entrepreneur is what I will share with you today,

For your business to grow, you have to know the drivers of growth for your enterprise. Since all our businesses are different, it is important to know your business.

The 8 drivers of growth for any business are;

  1. Know your customer


We are all in business because we want to get profits, but for you to get those profits, you have to know your customer. The first step is to identify your target market, this way it will be easy to sell our products to the right people and make massive profits. Also it will make it easy for you to plan and implement to implement your marketing strategy and know which advertising methods to use so as to reach out to your customers.

  1. You should understand the people, behavior and culture dynamics

Any organisation is as good as the people who work for it. Only employ people that add value to your company and not place holders who are there to get a salary and bring nothing to the company. Hire people who are ambitious and who have the same vision with you, to make your company to be even bigger and better.

  1. Make sure you are in touch with technology


We live in a world that is constantly changing, make sure that your finger is always on the pulse of technology. This will help you to identify tools that will enhance our business and make it grow

  1. Operations


Make sure that your operations are sleek. This will make your company credibility and this will enable you to grow your business. Go back to the drawing boards and start using your company systems. It is ideal to have meetings regularly so that you can know what is going on and where you need to improve for your company to grow. Make sure that you check your books often so that you know exactly how much you are making, set goals and meet targets.

  1. Funding and finance


Every company might need funding from time to time, make sure that your books are up to date so that you can apply for funding which can be a loan if there need be.

  1. Opt for partnerships


Partnerships will help your organisation grow, this is mainly because you will be able to tap into your partner’s market and you can get new clients for your business and possibly those who will be your clients for decades to come.

  1. Embrace the chance of risk


All businesses are risky and they are mostly affected by the economy and the political situation of a country. Make sure that you do a thorough. PEST analysis for your business as often as possible.

  1. Make sure that you have correct and up to date financial records

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Having financial records not only makes our company transparent but it will make your company credible as well and it will make you eligible to get a loan. Most importantly you will be able to track the growth of your company.

It is important for all companies to register so that the will be able to pay tax. Also make sure that you have a company account.


If you are an SME, you can open an SME Account POSB Bank for as little as $10. And if you want a loan, they have affordable interest rates.

For more information visit their website and for updates and affordable financial services follow POSB bank on Facebook @Posb Zimbabwe and on twitter @POSBZimbabwe

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Money Money Money, SMES

6 Financial pitfalls business people should look out for


We live in an age where financial literacy is very important if you want to start a business or when you are already running a business. Some statistics have shown that start-ups usually collapse in the first two years of business. Though there are many reasons why businesses collapse, this article will look at 6 pitfalls business people should look for

  1. Do not mix your personal and business finances,

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As a business person you should be able to not mix your business and personal finances. If you know the difference and you respect your business’s money, your business will be able to grow

  1. Record all your business transactions

This will help you keep track of the profits that you are making and make plans to improve your business. Make sure you record issue invoices, receipts, orders, goods received, and delivery notes

  1. Do extensive record keeping

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This will make it easy for your auditor to prepare financial statements because all the documents will be there

  1. Owners of the business should pay themselves last

As the owner of a business, it is ideal to pay your employees first, this is because for them, money is the best motivator and if you do not pay they, they may not put in all the effort because of the fact they were not paid.

  1. Make sure that your paper work is in order

Make sure that your paper work is in order, and your filing system is up to standard. It is important to have the paper trail that is in order and make sure everyone who works for you has a contract. Also sign contracts with our clients this will enable you to source other contracts and renew existing ones do that you constantly have income for your business.

  1. Do proper staffing and hire people with the right qualifications


For your business to grow, hire people who are qualified for the job. Gone are the days where nepotism was used to hire. Hire people who are ambitious and even smarter than you. They will add value to your company and even bring bigger clients and help grow your company. Constantly check, do not trust anyone when it comes to your business, make sure you just randomly check books so that you know exactly how your company is doing. This will help determine where to make changes in your business.

  1. Embrace change and think outside the box

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Have your finger on the pulse of what is happening. Do not let businesses pass you by because you were not willing to embrace change. Have as many payment options as possible so that anyone can pay any how and have payment systems that will give you money. For example if you are running a boutique, you can offer laybys for clients, clothes on credit with interest, flexible payment terms, custom made dresses, offer to alter clothes at a fee. All this is income for your business.

Remember that would rather make a $1 than not to make not even a cent. Go out there and conquer.

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PR and Advertising

The difference between Public Relations and advertising

pr comm

Just what is public relations? And how does it differ from advertising? Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.

Publicity is more effective than advertising, for several reasons. First, publicity is far more cost-effective than advertising. Even if it is not free, your only expenses are generally phone calls and mailings to the media. Second, publicity has greater longevity than advertising. An article about your business will be remembered far longer than an ad.

Publicity also reaches a far wider audience than advertising generally does. Sometimes, your story might even be picked up by the national media, spreading the word about your business all over the country.Finally, and most important, publicity has greater credibility with the public than does advertising. Readers feel that if an objective third party-a magazine, newspaper or radio reporter-is featuring your company, you must be doing something worthwhile.

PR is an excellent tool because it gives you exposure you don’t have to pay for directly. Good PR rarely happens without effort. Getting good publicity usually requires careful planning, persistent effort, and, often, spending money for press release mailings, copywriters and PR consultants.