How to get more media coverage and interviews

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At some point of your career or stage of your business you will find this to be one of the focal points  for your growth. Publicity is one of the pinnacles of growth of ones’ career or business. Media coverage and interviews will ensure that you can even more clients for your business, attain new contacts as well as be able tap into another market that you didn’t have before. In this article I will share 5 tips on how to get media coverage and interviews:

1. Network

Networking is crucial for any business for career. If you want to grow you will have to network so as to expand your network. You need to connect with the right people. Connecting with the right people means that it will be easy for you to interact with the relevant people who will be able to get you those interviews and media coverage. Always remember that your network is your net worth.

2. Have a product or something that you will score you an interview

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For you to get media coverage, you will definitely need to have a product or something media worthy that will score you an interview. For example an artist who has a new single that is out is likely to get media coverage and interviews as they have a product that they want people to know about and media coverage and interviews will enable them to get their product out.

3. Be visible

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For you to get media coverage and interviews you need to be visible. We live in a digital world and to get media coverage and interviews you need to be visible. Functional social media handles where you post regularly are an excellent way of being visible in this age. If you are a business person, you might need to consider having two accounts that is your personal account and the business account. That is, these accounts have to be well managed and have appropriate information and contact details so that the media can easily reach out to you. Contact details are key on your website and business accounts so that it is then easier to get in touch with you, not to seem as if you are a mafia gang and no one can get to you. If it is hard to get in touch with you, chances are you will not get media coverage or interviews.

4. Build a brand

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It is essential that you build a brand and to do that you will have to be willing to go the extra mile. Brands that are attractive usually get more media coverage and interviews, be they big or small. Brand yourself and your company well and this will definitely enable you to get your foot by the door.

5. Engage a Communications Consultant

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If in the past you have tried and failed to get media coverage and interviews, you have the option of engaging a Communications consultant. You will obviously need to pay for their services and they will make sure that you get media coverage. This in turn will mean that you have more time to focus on your craft and excel and allow an expert to deal with acquiring media coverage and interviews as they have the know-how as well as the contacts.

With these tips you definitely get media coverage and interviews. All you need to do is to continue to grind and be the best in your field.

Xo

Imelda

#OnThatGrind

Social Media links

Facebook: Power PR Communications

Twitter: @PowerPR

Instagram: @PowerPR

Email: info@powerprcommunications.co.zw

Website: powerprconsultatancy@wordpress.com

Whats in my bag

As a CCO I take my bag everywhere. I have realised that for me bags start conversations so i buy unique bags that will strike conversations. Bags for me are one of the essential splurges for any working woman. Bags will just elevate your look give your outfit the zing! I always have these in my bag

1. Bottle

I have severe headaches if I don’t drink water so I always carry a bottle of water with me. Water will help detox your system and enable you to have flawless skin.

• Wallet

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I try to always buy a colourful wallet so that I can easily spot in in my bag, the cuter and the more feminine the better. Invest in a good quality wallet so that you do not need to constantly replace wallets.

• Journal

Being a communications person, l tend to take notes a lot as well do a lot of my planning, so a journal for me is an everyday essential.

• Wallets tissues

I always carry these because I have allergies

• Toiletry bag

This has my makeup, mirror, feminine products, wipes, lipstick as well perfume.

• Tech gadgets

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These are usually my phone, my laptop, earphones and tablet. Without these I would be lost.

This is what I have in my bag everyday and what helps me to have a successful career.

Xo

#OnTheGrind

My daily morning routine

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If you want or dream of being successful, it is crucial that you have a routine. Many successful people have routines and you want to be successful you will definitely need to consider having one. Having a routine will enable you to get more things done before you go to work. You will feel as if you have done so much more. It won’t be as easy at first but you will slowly get into it, you will have to do it for at least 21 days to be I will share my routine of what I do every day and get more done;

1. Wake up

I wake up at 5:30am every day, I achieve this by sleeping early so that I am well relaxed. Waking up earlier enables me to get more done, before the day gets chaotic.

• Drink water

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I try and drink a litre of water in the morning so that I flush out all the toxins in my body. Drinking water means that I will be hydrated and I continue to drink water as the day progresses.

• Pray and read the bible

For me this is important as I can connect with the heavens and grow as a Christian. Reading the bible always motivates me and I know I can do anything and everything.

• Meditate

Meditation has enabled me to grow as an individual, it definitely helps to clear your mind every day and strengthen my mind.

• Journal

Journaling enables me to put my thoughts on paper and I can always reflect on them after the end of the week. You can express gratitude whilst you journals you can write things you are grateful for and say your affirmations.

• To do list

I only get things done if I have a  to-do list, to do list enable me to plan my day and know what I am supposed to do and who I am supposed to see. (Between me and you there is nothing as thrilling as seeing ticks on all the items on the list).

• Exercise

Its import to do this in the morning and it gets your heart pumping. There are so many options, you ca go to the gym or just run by yourself. I do a variety of exercises depending on the day. I usually run 2 km or skip 100times, or do 15 squats and 15 lunges or yoga.

• Have breakfast

Breakfast is the most important meal of the day, if you want to be productive, it is important that you have breakfast.

• Grind

Once all the these things are done its time to grind and make that cash..

Xo

#OnThatGrind

Get stuff done

With so much going on in your life, you might tend to feel overwhelmed and end up shelving things you are meant to do. Some days can get really busy and you may end up feeling like you can’t do it all, and want to give up. It is important to then have the right tools that will help you get stuff done. You need to handle your shit like a BOSS. I will share 4 things that help me get stuff done every day;

1. Have a morning routine

It is essential that you have a morning routine as it will set the pace of how your day will be like. You can tailor make your morning routine, mine involves praying, journaling, meditating, hydrating and working out. All these help me get energy and have “a conquer” the world. I start my day with a positive mind set and this increases my productivity levels and get stuff done.

• The 5 second rule

A while ago I learnt about Mel Robbins’ 5 second rule, and it been working miracles for me. It has helped me to stop procrastinating and do whatever task I need to do. All you need to do is that to count 5 4 3 2 1 and then do what you want to do. Say you want to call a potential client, once you get to 1 you pick up the call and call them.

• To do lists

Knowing what you need to do will make you to do everything you are meant to do. If you have a list that has 10 tasks chances are you will do your very best to complete every task you have.

• Think long term

Have a vision for your life, thinking long term will help you get stuff done as you know, it takes many streams to fill the ocean.

Xo

#OnThatGrind

4 tips to work smarter and not harder this September

 

I for one don’t like working hard, I prefer to work smart. Do not get me wrong, I don’t mind rolling up my sleeves and getting dirty and putting in long hours but work should be fun right. For me working smart, is truly knowing yourself and your strengths, so you can build a productivity network around you to fill in your weak spots. My 4 tips of working smart are;

1. Track your time

Plan your day and know how you are spending your time. I would suggest the eat the frog first and time crunch your tasks

2. Schedule your social media

Posting content on social media can be draining, I suggest you have themes for you social media. It helps curb monotony and it will help keep your social media fresh and on trend. With scheduling social media, you will only need a day to schedule all your content for a month or the next two months depending on your schedule. This will give you enough time to interact with your followers and other bloggers and also to share your content on other platforms if your accounts are not linked.

3. Find systems that work

My business requires me to be very creative, I use Trello and Canva and both apps help me save a lot of time and I use templates and not start from scratch.

4. Build relationships

We live in a fast paced world and it’s important to meet deadlines and reply emails on time. It is a huge balance or a positive in particularly in the PR industry things move fast and if you don’t respond fast and you don’t respond, everyone moves to the next person.

Let’s all work smarter this September Ladies

Xoxo PRLadyBoss

Email: imeldaprconsultancy@gmail.com

Facebook: Power PR Communications

Twitter: @PowerPRComm

Blog: http://www.wordpress/powerprcommunications.wordpress.com

 

 

Saving the African way

For most of us saving can be very hard as we used to a spending lifestyle than a saving lifestyle. We however should learn from the older generation. Most of them invested in houses, livestock and businesses. They have something to show that at some point of their lives they had to save in order and in turn they made investments .If you want saving to be easy, have a goal why you are saving ,it can be to buy a stand, a car or furniture. There are 4 ways I want to share with you so that you can start saving;

1. Mkando/ AmaRounds

Depending on where you grew up, in Matabeland we call them AmaRounds, this is whereby a group of people can come together and save as a group. They can choose to save every day, weekly or monthly. For example, if it’s a group of 10 women each contributing $20/week that means that they will be having $200 if it’s their turn to get money, if you have $200 you can choose to save it as it is or spin in to make more money. From a $200 seed, you can make even 10 times that by the end of the year.

2. Tin saving

     

Igabha /Chigabha saving is just an African version of the piggy bank. What you do you can save using the 52 week challenge. This for instance is very easy to do, you can start with the small weeks, week 1 you contribute a $1 ,week 2 you contribute $2, by the time you get to week 52 you would have saved a whopping $1378 and with this you can buy whatever you will be saving for, or invest it and get interest.

3. Stokvel/Club

This is similar to the Mkando/ AmaRounds but with this one, you save the money and share end the end of a certain period, it can be after 4 months, 6 months or a year. You can contribute any amount say you contribute $20/week x 52 weeks you will have saved $1000. With this club, you can agree as a group that you can borrow money and pay it back with 25%, 20% will be you’re the person who borrowed the cash and 5% will be shared amongst the group. If say you borrow 1200 during the course of the year, you will pay an interest of $300 of which $240 will be yours and $60 will be shared equally amongst the group.

If say you are a group of 20 and everyone has an interest of $60 that has to be shared amongst the group everyone will get $60+300 interest and $1000 that will be $1360.

4. Livestock

Buying livestock especially cows is not only a form of saving but an investment as well. If say you buy your cow for $200 in a year it will be worth $400, if you have 10 cows in your cattle you have $4000 if you have an emergency, you can just sell one cow and you can sell milk as well. Jackpot!!!!!

Share with me how you save your money as an African on social media or via email.

Xoxo PRLadyBoss

Email: imeldaprconsultancy@gmail.com

Facebook: Power PR Communications

Twitter: @PowerPRComm

Blog: http://www.wordpress/powerprcommunications.wordpress.com

 

 

4 things you need to know about being a CEO

Most of us dream of climbing the corporate ladder or starting our own companies and being CEOs or COOS or MDs. Though it seems glamorous and sleek, it is not as easy as it seems. There are days where you will suffer a moment of impostor syndrome and you probably won’t like that job title every day. 4 crucial things you should know are;

1. You don’t necessarily have to do everything, but you need to inspire

As the CEO you really don’t have to do everything, you have to oversee and inspire. You are the source of inspiration and you are the one that sounds call to action. Always remember that you are the head of your company and you are the BOSS, inspire, delegate and make sure things get done.

2. You set the tone and vision

When you are the CEO all eyes are on you. Therefore you will have to have a clear and concise vision of where you are and where you intend to go. As the CEO set a strong tone and vision for your business.

3. You will not love it everyday

Trust me you won’t like it every day, there are days you will feel like a failure or even a fraud, but you not either. You probably won’t like it every day because there will come a time when you will have to make hard decisions as the business can be fun or  crazy and miserable

4. Diversify

Being a CEO means looking beyond the horizon and searching for even bigger and better opportunities. Your product isn’t your brand but your company is your brand and your brand is more than one product. Look for different ways to promote your brand, change up and diversify or you miss a lot of opportunities.

Remember, nurture your brand, and take the credit whether good or bad. Accept feedback and be constructive with it .Fix the problem and make this a growth experience.

#CeoMode

Xoxo PRLadyBoss

Email: imeldaprconsultancy@gmail.com

Facebook: Power PR Communications

Twitter: @PowerPRComm

Blog: http://www.wordpress/powerprcommunications.wordpress.com

 

 

Public Relations and SEO – a Synergistic Relationship

GYC Vegas Public Relations Blog

Back in the days before the internet, Las Vegas public relations was all about improving corporate image in print and broadcast media. On a broader level, public relations often encompassed employee, marketing and shareholder communications efforts. As technology has evolved over the last decade, search engines and information channels have developed at breakneck speeds. And, finally, in recent years, the worlds of public relations and SEO have merged, delivering better, more targeted communications to audiences that matter.

Blending Skills and Working Together

The bottom line for both public relations and SEO is excellent content. Content drives stories, positive branding, increased traffic, and sales. When public relations specialists can blend their strategic and communications skills with the expertise of SEO pros, both the quality of the content and the search engine rankings improve. Tools like content calendars, which can help plan strategic content months ahead of time, can help both public…

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What Makes a Successful Hybrid PR/Content Marketing Strategy?

JhbPRGirl

By Ima Peter @JHBPRGIRL and Khadija Magardie-Bradlow

The ways in which consumers are accessing information about people and products has fundamentally changed. When learning more about services, they no longer rely on advertising alone but on a range of information sources such as websites and user reviews. On the basis of this readily available information, they wield immense power to help or hurt a brand.

In an age when anyone can say anything and anyone with a smartphone is a journalist, it’s easy to dismiss the role played by communications practitioners in helping individuals, governments, corporations and brands to rise above the noise and create authentic stories that resonate with their audiences. With the proliferation of new media channels offering alternative pathways to brand recognition and exposure, there is a prevalent view that the craft of public relations has been the casualty of this democratisation of the media space.

And…

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10 financial goals every woman should so that they attain financial freedom

I know that when the year began, most us wrote Resolutions for 2018 which probably included financial goals. Some of us may be drowning in debt and I know for a fact that we all dream of financial freedom but we might not know how to get there. You may have been trying but failing to attain financial freedom over the years or you might have got the hang of how to attain financial freedom and you are probably trying to work towards it. I want to share with you 10 financial goals you can take on to attain financial freedom and these include;

1. Develop a monthly budgeting habit

The first step is to have a financial budget. This will act as a guide as you will know how much you earn or make in a month. The budget will then help you on how you can spend and save your money. Draft a new budget every month as expenses may vary. Most importantly try and not do impulse buying. Stick to your budget.

2. Pay off all your debts

If you have debt, it is best to knock it off as fast as possible because Debt is the enemy of WEALTH!! After paying off your debt, you may then get on with the business of increasing your net worth and creating financial freedom.

3. Cut your expenses ruthlessly

We all want to lead an extravagant life, if you want financial freedom, you will have to cut your expenses as often as you can and save your hard earned cash. Determine your needs from your wants and start cutting down from there.

For example, if you are buying lunch every day, start thinking of bringing packed lunch to work. If you are buying lunch worth $5/ day that adds up to $25/ week and $100/ month on lunch. If you carry packed lunch you can save up to 50% of what you were using for your lunch and save the other $50.

4. Earn Extra Income

Having financial goals means always looking for ways to supplement your income and earning extra income. This will make you less vulnerable if say for instance, you lose your job. There are many things to consider, you can be a part time consultant in your line of work, eg if you are an accountant, you can balance books for clients and you can earn extra cash. Or open a boutique or a grocery shop or sell Avon, Tupperware or Avroy Shlain products.

5. Start an emergency fund

Save 10-20% of what you make a month, this will improve your finances significantly. This step is critical because it will help you stay out of debt in the event of unexpected expenses.

6. Automate savings, billings and other expenses.

Automating saves you lots of time. This tweak to your finances will help relieve stress about managing finances. Find out from your bank if this is possible. Automate your savings account, life

 

 

 

cover, retirement account, medical aid, funeral cover, water bill. It will save you lots of time and you can use your time to make more money.

7. Get life cover

We are not going to live forever, it is key to then get life cover so that your family will be taken care of if you die. Also whilst you are still alive, you can use your life cover to acquire assets as you can use it as collateral.

 

8. Get retirement cover or start a retirement account

At some point of your life, you will want to retire and you will want to retire rich. Banking on the government to take care of you is not really good strategy. Acquire assets that will also enable you to enjoy your retirement or save money so that you can retire and lead a comfortable life.

9. Know your net worth

Knowing your net worth can help motivate you to keep doing the right thing with your finances. There are many apps but my favourite one is Personal Capital. Knowing your net worth will help you to know what type of lifestyle you can afford.

10. Read finance books

Knowledge is and will always be POWER!!! Knowledge will empower you and enable you to make smarter money decisions for you and your family.

Together we can change our finances ladies. Just take one step at a time.

Xoxo PRLadyBoss

Email: imeldaprconsultancy@gmail.com

Facebook: Power PR Communications

Twitter: @PowerPRComm

Blog: http://www.wordpress/powerprcommunications.wordpress.com

 

 

6 things to do when your finances are a mess

We have all gone through a difficult patch in our lives and one of the things are usually let go is our finances. The first step is to take on your debt head on. The 6 things to do if you want to get your finances in check are;

1. Get a clear picture of your current situation

This will help you assess how bad your situation is so that you know where you stand. The next step since you will be  have the numbers, is then to find out you your biggest spending errors and which debts need to be paid first and which expenses you should cut down on.

2. Set specific goals with deadlines

Come up with clear and concise goals and set deadlines for your goals. This will encourage you to meet targets and achieve your goals. For example say you owe $2000 but you earn $500/ month and you have other expenses.

You can propose to pay off your debt in $50 instalments for 40 months or in $100 instalments for 20 months. It will also be ideal to consider another stream of income so that you can earn more money and pay off debts faster.

3. Come up with a budget

Budgeting will enable you to keep track of your spending and make sure you live within your means. This will make you not to overspend since you will be knowing how much you earn and what your expenses and perhaps you might consider downscaling. Say for example, if you are renting an apartment for $500 you can downscale and get an apartment for say $250 and the other $250, you can cover other expenses, like fuel, groceries and utilities.

4. Keep track of successes and failure

It would be ideal to get a financial journal where you can enter all your expenses for the month, so that you stay on track. Only then can you see your progress. Any steps forward no matter how big or small are worth celebrating.

5. Organise and declutter the rest of your life

It may not be your financial life that’s a mess, your social life may also be a mess. Let go of some people who are not making you grow, like they say if you sit in a room with 10 fools you are likely to be the 11^th.However if you are to sit with 10 millionaires, you are likely to be the 11^th and trust me the conversation will be different.

Also declutter your house as well, stop being a hoarder and throw away all the useless things. A decluttered and unorganised house makes it difficult to concentrate on anything.

6. Be flexible and adjust

If you consistently cannot attain your goals, readjust them. You have to stay motivated and excited about your progress. Falling too far behind may trigger you to give up. It is better to log and evaluate your failure and adjust figures.

 

 

 

 

You are not alone in this journey, form support groups with your friends for accountability. Find a financial mentor or advisor and be one for someone else. It will make this whole process easier and it will make it feel really good about yourself.

Xoxo PR Lady Boss

Email: imeldaprconsultancy@gmail.com

Facebook: Power PR Communications

Twitter: @PowerPRComm

Blog: http://www.wordpress/powerprcommunications.wordpress.com

3 productivity tools every lady boss can opt for

I vowed to myself at the beginning of the year that 2018 was my year to achieve twice as much as I have achieved in the past years. I realized over the years that though I was productive, I had to do even better this year. Being the face and brains behind the brand Power PR Communications and with the vision of the company to be a global company, there is still a lot to do.

I use 3 productivity tools that help me to keep track of everything I need to do on a particular day and still remain sane (chuckles).The 3 productivity tools are;

1. Planner

Call me old school it’s alright, but for me if I write something down, I never forget it. I use my planer to write down my to-do lists, plans, strategies for clients, meetings with clients, schedules for my clients. Once the tasks are completed I tick off the item from the list. My planner helps me to keep track of tasks and most importantly, get things done.

2. My effectiveness App

Living in the digital world apps are slowly taking over the world. I like this particular app because it helps to fight procrastination. The app gives you options to write down your mission, weekly plan, roles, your influence and my favourite one is the “first things first” tab. This app will do wonders to your schedule and your level of productivity. Get it on Google Playstore.

3. Samsung Planner

 

Being a Samsung user, this app comes free with any Samsung device .I use this app for reminders mostly for meetings and appointments .I hate being late for meetings and this app has made me early for all my meetings. I like the fact that I can set the location of the meeting and schedule the reminder from 15 minutes to 3days before the event so that I don’t forget.

Share tips on how you are productive every day.

Go forth excel and achieve

Xoxo PRLadyBoss

Email: imeldaprconsultancy@gmail.com

Facebook: Power PR Communications

Twitter: @PowerPRComm

Blog: http://www.wordpress/powerprcommunications.wordpress.com